Success Strategies and Knowledge Transfer in Cross-Border Consulting Operations Viola Eckelt Thomas Anz und Reiner Baasner

Thomas Anz und Reiner Baasner

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Veranstaltung: Seminar: Konrad von Würzburg

Success Strategies and Knowledge Transfer in Cross-Border Consulting Operations Viola Eckelt Thomas Anz und Reiner BaasnerSuccess Strategies and Knowledge Transfer in Cross Border Consulting Operations analyzes the international operations of consulting firms. Apart from developing a theoretical framework which differs from traditional theories about international trade, the main issues analyzed in this book are: 1) Success determinants when tendering for international consulting contracts; 2) The choice between exports, acquisition of a local firm or establishing a